Addressing Client Needs with Innovation that Works

TEN7 built Solhem’s very first website in 2009 and has been working with them ever since. Over the years we have been able to evolve the site and innovate to meet the real-world needs of customers and the staff. Using insight from the Solhem team, we have developed tools and experiences to assist potential customers, creating easy ways to help people explore everything Solhem offers.

When Catherine and Curt Gunsbury started Solhem Companies, they reached out to their longtime friend, TEN7 CEO Ivan Stegic, to ask about building a website. That first Drupal site has evolved and grown with the company, adapting and innovating based on feedback from the Solhem team.

Beyond simply providing information, the Solhem site needs to inspire people to want to be a part of the Solhem community. In an effort to give visitors a better feel for what it’s like to live at the various Solhem properties, TEN7 built an Instagram module.

This tool allowed Solhem to crowdsource content and helped inspire potential renters with a peek “behind the curtain” at Solhem properties. The Instagram integration was groundbreaking at the time it was launched, and has now become a more mainstream practice for rental properties.

Inspired by insight gained from Solhem staff, TEN7 developed a tool to allow people to go online, schedule and confirm tours at any Solhem property. At the same time, this tool seamlessly captures potential client information and feeds it into Solhem’s Customer Relationship Management system. 

The online scheduling proved to be so successful, it cut the back-and-forth email work of the sales team in half, allowing them to focus on other types of client engagement.